Irish Immigrants and Their Struggles Essay - 816 Words

Irish Immigrants and Their Struggles Shelby Stauble ETH/125 3/21/10 Twyler Earl The Irish people left Ireland and immigrated to America to enjoy a better life, get away from the poverty and starvation that they were faced with in Ireland due to the potato famine. They face all kinds of discrimination and were forced to take the worst types of jobs, but they never gave up and kept fighting for their freedom. The Irish were brave, courageous, and hardworking and made it possible for all Irish to live happy and free lives in America. The Irish immigrated to the United States starting in 1820, more came after 1820 due to the potato famine which started in 1845, rotting of the potato crops†¦show more content†¦Putting them on a boat and sending them home would end crime in this country.†(para. 4). Although the Irish were put down by Americans they never gave up and continued to press on. They were discriminated against but stuck together which helped them survive in America. The Irish face all types of discrimination; for example, environmental justice issues, meaning they were placed in terrible environments, such as the shacks they lived in and the boats they were brought to America on. They faced redlining, meaning they were denied certain job position and were forced to pay a large amount of money for housing. They double jeopardy because they were Irish and catholic, the Americans saw this as two good reasons to treat the Irish poorly. The Irish faced institutional discrimination they were not given the same jobs and or opportunities that the average American was given because the American people felt as though the Irish were a terrible group of people. The Irish were given the worst jobs America had to offer and only because those jobs were the only ones offered to them. They faced class ceiling discrimination because the Irish were unable to move on to better positions at their place of work. The Irish were given the most terrible jobs and e ven though the American people thought the Irish were good workers they were still unable to move up inShow MoreRelatedTurmoil to Hostility in Ireland777 Words   |  3 Pagesfor the Irish people. Although through many struggles, the Irish prospered as a community. Starting in 1845 the Irish lost their main crop due to an unknown fungus then got uprooted to immigrate or died of disease. The Irish came to America searching for the American dream but only found hostility and unacceptance. This paper will cover troubles through the potato famine, the journey here and even how they were treated when they got to America. The potato blight, most known as the Irish potato famineRead MoreA Race United Essay919 Words   |  4 PagesWhen the first Irish immigrants landed on the eastern shores of America in the 18th century, they were met by intolerance from the Native whites who saw them as a threat to the American way of life. The Dangers of Foreign Immigration, an article written by Samuel Morse in 1835, exposits much of the anti-immigrant sentiment prevalent in the 19th century. To the natives, the Irish were simply niggers turned inside out (Anonymous Satirism), who came to America as refugees from Ireland to depriveRead MoreThe Journey From The Docks Of Liverpool905 Words   |  4 Pageson the ships. Usually, they would spend about 24 to 36 hours packed on the decks of cargo ships and unsheltered from the weather to arrive to Liverpool. From Liverpool, they board for Pennsylvania, New York, and Boston. The ships that carried the immigrants were called â€Å"coffin ships† because many grew s ick of cholera and died on the ship. The death rates were approximately 5-12%. For the journey, some passengers brought food such as a sack of potatoes. Often there was not much space to walk aroundRead MoreEssay about From Ireland to America1190 Words   |  5 Pagesall over the world. The Irish are the second largest group to immigrate to the United States, and they have left their mark on the American culture (Gavin 7). Kevin Kenny argues that â€Å"The Irish immigrants of the famine era were the most disadvantaged the United States had ever seen.† The Irish potato famine was caused by a fungus that caused the potato to rot in the ground. Between the years 1845 and 1850 over one million Irish died of starvation. Another one and a half Irish immigrated to other countriesRead MoreThe Immigration Of Asian American Immigrants Essay1505 Words   |  7 Pagescentury, myriads of immigrants flocked to the U.S. seeking better job opportunities,or searching for religious freedom. U.S. citizens were fearful, envious, and willing to exclude immigrants who came to the US as they were viewed as an economic threat to the society. They believed that these immigrants were racially, morally and intellectually inferior to them and as such did not see or treat as their equals. These dysfunctions lead to severe and harsh treatment of immigrants. Historically, the threeRead MoreIrish Immigrants In Early America Essay1351 Words   |  6 Pagesnotorious potato famine, many Irish were moving across the Atlantic to America in hopes of a more prosperous, uncomplicated and trouble-free lifestyle. Irish emigrants looked at America to offer a higher standard of living through high wages and low commodity costs. With the myths of an easily attainable lifestyle existing in America, it is no wonder why later; there were so many potato famine-era immigrants that they established the basis for the significant Irish population and ethnicity in theRead More Summary of Gish Jens Whos Irish Essay547 Words   |  3 PagesGish Jen’s â€Å"Who’s Irish† tells the story of a sixty-eight-year-old Chinese immigrant and her struggle to accept other cultures different from her own. The protagonist has been living in the United States for a while but she is still critical of other cultures and ethnicities, such as her son-in-law’s Irish family and the American values in which her daughter insists on applying while raising the protagonist’s granddaughter. The main character finds it very hard to accept the American way of discipliningRead MoreImmigrants Do Not Have The Best Employment Opportunities998 Words   |  4 Pages Immigrants do not have the best employment opportunities in America because they also have to support family members back home, and because they live in ethnic neighborhoods, where for some immigrants it’s easy to assimilate to American culture. There is a perception of the American Dream where families can ge t access to resources, education, housing and employment. With that perception in mind, many immigrant groups have migrated to the United States. We will focus on two groups: the Irish andRead MoreThe Effects Of The Conscription Act And Emancipation Proclamation1184 Words   |  5 Pagesmurdered within two blocks of us, some being hung to the nearest lamp post, and others shot†. This carnage was predominantly sparked by the ratification of the Conscription Act and the mobility of freed slaves due to the Emancipation Proclamation. The Irish-Americans and African-Americans were competing for jobs; resulting in the biggest civil protest during war times in American history. The New York City Draft Riots of 1863, as stated by Albon P. Man Jr’s journal article, â€Å"Labor Competition and theRead MoreFarmworkers Daughter Essay examples1621 Words   |  7 PagesGuilbault describes what it means to grow up Mexican in America. Her narrative points to the dividing of identit y as well as the prejudices she and her family experienced in California. Her experience is both similar to and different from many of the immigrant groups that came to America before her. Throughout the novel, Guilbault portrays the dichotomy of holding on to her family’s Mexican heritage and cultural traditions while also trying to assimilate into American culture. She repeatedly describes

The Effect Of Exercise On The Cognitive Function Of...

The effect of exercise therapy on the cognitive function of Alzheimer s patients The aim of this paper is to analyse two trials that investigated whether physical exercise could be used to improve cognitive function in female Alzheimer s sufferers by evaluating the effect of aerobic exercise in the treatment of cognitive decline in female Alzheimer s patients. Papers appraised in this synopsis: Carla M.C. Nasimento, Camila V. L. Teixeira, Lilian T. B. Gobbi, Sebastiao Gobbi, (2012). A controlled clinical trail on the effects of exercise on neuropsychiatric disorders and instrumental activities in women with Alzheimer s disease. Brazilian Journal Physical Therapy vol.16, n.3, p.197-204, 2012. The aim of the study was to determine†¦show more content†¦Members of the population were divided into two groups. The active and control group comprised of ten women each. The control group was sedentary whilst the experimental group took part in an exercise program for a six month period. The Mini Mental State Examination was utilised to screen participant’s cognitive function at base line and at the end of the study. A neuropsychiatric inventory questionnaire was completed by each subject’s carer throughout the study to evaluate neuropsychiatric disturbances and changes in behavior such as depression and agitation. High scores indicated significant neuropsychiatric disorders. The Pfeffer functional activities questionnaire was also employed to assess participant’s ability to carry out daily activities and establish functional impairment in the participants of the trial. The Pfeffer assessment is used by physicians to diagnose dementia and is therefore is a reliable maker for improvement of functional impairment. The trial results are in line with the author’s hypothesis. The experimental group who completed six month exercise regime showed a significant reduction in neuropsychiatric disturbances. Whilst in the control group showed functional and neuropsychiatric deterioration and these disturbances marginally increased. It is interesting that the rationale of the study was to improve independence in daily activities of Alzheimer suffers and by doing so decreasing Alzheimer’s patients reliance on

Intellectual Property Law

Intellectual Property Law The right to ownership has tremendously grown in various categories. One of the groundbreaking classifications of ownership is the intellectual property. The intellectual property law has shifted attention from the common protection of physical objects such as land to intangible assets like designs, inventions and artistic works. The idea is to secure and enforce legal protection of the intellectual potential, especially in this era where violation of intellectual property is extremely tempting given the technological advancement. This paper explores the concept of intellectual property law in depth and breadth. A Brief History of Intellectual Property Law Intellectual property law is not a new jargon. It dates back to the medieval tenure where the government allowed artistic associations to regulate and control their respective industries (Murray, Laura, Kirsty and Tina 10). The associations were referred to as guilds. The guild maintained integrity in the production, marketing and importing of ideas. They dictated what inventions could be introduced to the commerce and using what procedures. However, the challenge was that the guilds focused so much on exercising control that they were even suppressing creativity and innovation. Power was projected towards a selected few in an industry. The fact is that intellectual property law was then driven by political and religious pressures rather than creativity and innovation interests. For example, in 1555, the government of England established the Stationary Company which was mandated to control the print industry. The main intention to develop this monopolistic firm was to hamper the powe r of Protestant Reformation (Murray, Laura, Kirsty and Tina 22). Over 80 years later, the guilds were broken to give room for Statute of Monopolies, a British law. The law disbanded the guilds and emphasized on strengthening the rights in line with the creators as opposed to selective industries (Merges 7). Upon the realization of independence, particularly by the US, countries began to develop their own copyright law. More so, courts, specifically the Federal court, played a pivotal role in revolutionizing this law. Following a series of cases related to intellectual property law, the Court modified the law necessarily. That is why the law is characterized by imperative terms such as contract law, mutual assent, considerations, and misappropriation. Contract law enforces promises and agreement between/among people. Once they accept the contract, this qualifies as a mutual assent. Consideration is when each person agrees to relinquish something in order to realize a resolve a conflict. Lastly, misappropriation is the wrongful application of someon e else’s work for commercialization. The Significant Shift of Intellectual Property Law Today, this law is linked to almost all facets of like ranging from politics, business to science. It reflects a shift to an information economy. Importantly, the law has been shaped to not only protect creators but also serve as an incentive. The aim is to ensure their creators profit from their work by sidelining misappropriation from the very beginning. This will motivate the creators to willingly and potentially apply their intellectual, which in turn benefit the society. Hence, by safeguarding the commercialization of creators, the society also benefit in the long run. To enable the efficiency and effectiveness of this law, there are agencies granted the power regulate this area. The agencies are usually related to trademark, copyright and patent. Trademarks are essential in the protection of names, symbols and slogans ideal for goods and services identification. That way, it is easier for customers to distinguish various brands from one another thus preventing confusing or misleading advertisements. It explains why general logos, pictures or words may not be accepted. The purpose for trademarks being to distinguish brands, it is paramount to have distinct features. Trademarks have impressively prevented the exploitation of customer’s goodwill by trading under the name of a particular logo, picture or the combination of both. It is worth noting that trademarks may not completely protect an individual in cases of related names, symbols or slogans. Infringement based on relatedness varies in degrees that are dictated in a civil action (Colston and Jonathan 15). The Internet domain is easily facilitating such cases. Copyrights deal with intangible assets such as motion pictures, writings, music, architecture among other artistic expressions. The production of copyright is a factor of the creation act, which can be published or unpublished. Most often, it is punctuated with symbol and date of copyright, and the protection serves for many years – usually over 70 years or even a lifetime (Johnson 6). The protection does not involve intellectual expressions like ideas and theories. It mostly handles matters that are captured in a fixed medium. In other words, copyright protects how an idea is expressed, and not the idea itself. Additionally, unlike trademarks, copyright does not require registration. It immediately comes to play. In the case of patents, inventors enjoy the right to explore the marketplace with their products. The law also allows them to profit by transferring their rights to someone else. The elements under patents include improvements of technology, new machines, manufactured goods among others. The government grants the patents thus barring others from using an individual’s invention. Given the stiff competition that dominates today’s market, patents can put one at the edge of the competition, especially since it can last up to 20 years. However, certain conditions can disqualify an invention. To that end, the invention should not be obvious or morally offensive. It should also prove to be useful. Although this may appear as an easy task, it is a daunting process. It consumes time and money because it commands research to ensure that no other patents of similar nature exist. Even worse, the invention can be challenged legally without refunds (Colston and Jonathan 13). Hence, i t can be a high-risk undertaking. There is no guarantee for merit or commercial value. Expounding on Infringement Infringement is simply the violation of intellectual property law. As a bold step to protect one’s work against infringement, the owner should put the world on notice about their rights. This is to primarily caution those who may violate the law unintentionally and take legal action against those who chooses to ignore. The most common way of ensuring visibility and creating notice is by putting marks of trademarks and patents on their products. The marks can also be accompanied by the date on which the protection was assigned. Since patents can consume time, certain measures are put in place to deter others from copying the work. Commonly, the invention is marked with â€Å"patent pending† in such cases (Merges 18). As stated earlier, an event of infringement may necessitate the need for suing the offender. However, it is important to consult an attorney before taking a legal action to assert that the litigation correlate with their best interests. The fact is that the prosecution of infringement cases is very expensive. Therefore, upon probing, the court may deem the case non-extensive and invalid (Merges 19). This may come to the surprise of the owner who could have strongly believed in the validity of his/her rights. On the bright side, if the litigation is successful, various resolutions can be reached. An injunction stopping the infringer from carrying on what is then considered as a breach can be ordered. This may be supplemented with payments to the owner to cater for the damages incurred. Alternatively, the owner and infringer can come to a consensus. The agreement usually allows the infringer to continue using the intellectual property for a fee, which is paid to the owner. It can include the acknowledgment of the owner’s work. Therefore, the intellectual property law has proven to be effective and lucrative. Many individuals and companies have made chunks of money following successful lawsuits. On the other end, the law has also seen profitable firms and rich individuals become bankrupt. It explains why the world is experiencing a surge in companies specializing in intellectual property law. Nevertheless, the need for an attorney in this process cannot be over-emphasized. Lawyers pl ay a crucial role in preserving integrity within the bounds of intellectual property law. Computer Ethics Loads of research works have endeared to examine the ethical issues surrounding this area. The issues are closely related to the Internet. While the society is concretely benefiting from the digital evolution, technology is also putting ethical issues in jeopardy. The presence of Internet is increasing difficulties in the protection of intellectual property (Andorno, Nils and Christian 34). The hard truth is that today people deliberately breach the law for personal interests, particularly financial gains. The Internet offers a wide array of information which is accessed with ease. Hence, people can copy, manipulate and distribute other people works. The case is especially so given the various tools that can facilitate manipulation. Unfortunately, technological advancement is stimulating a culture in which reality acquires different interpretations. While other see an opportunity to foster societal growth and development, some leverage these avenues and undertake immoral acts. Some theorists argue that the existence of intellectual property law is evidence that certain persons are expected to violate the rights of others (Andorno, Nils and Christian 28). Hence, the intellectual property law is influencing ethics in relation to the social, global, political and economic aspects. The mass production and consumption of information is at the center of the ethical matters. The world has shifted from the traditional technology intellectual property which was confined to media such as T.V and published books (Andorno, Nils and Christian 30). Today, information structure, computer networks, and World Wide Web have changed the conceptualization of media. Clearly, the future of computer ethics requires heightened measures in safeguarding creativity and innovation. The freedom of information should be followed with greater transparency revolving around intellectual property law. With the increasingly technological growth, there will be the need to modify the rules an d regulations around intellectual property in order to accommodate the revolution. Apparently, the protection of intellectual property promotes innovation. Without the laws, the intellectual assets of individuals and business will be compromised thus derailing the full benefits of creativity and innovation. There will be little/no incentives for people to concentrate on research and development. Therefore, it is pertinent for artists and inventors to be adequately compensated because their growth positively impacts the entire society.

Essay on Cold War Book Review - 670 Words

Political and economic perspectives should not dominate the analysis of communist rule. Analysis of the social aspects and results of communist rule are necessary to achieve a full understanding of the effects of such government. Slavenka Drakulic produced How We Survived Communism and Even Laughed, an appealing work with this fresh social approach. This nonfiction work combines the authoramp;#8217;s own recollections with the stories of other women of the Eastern Bloc. Drakulic, a renowned journalist and writer, utilizes her keen eye for detail and truth in this quest that shows how communism has devastating effects on the common citizen. She provides insight into the conditions of life for women within a communist system. Several†¦show more content†¦Her stories focus on one topic at a time and colorful descriptions fill the pages. For example, Drakulic describes the influence her new doll had on her childhood ideas of the status of women: nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;amp;#8230;nobody told us why a doll (a girl, a woman) nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;had to be pretty. We just knew it had to be nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;so. We painted their little lips and nails bright nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;red, and dressed them in tight sexy dresses, nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;even if we didnamp;#8217;t know what it was all aboutamp;#8230; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Sometimes I think that at that early age I nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;learned everything about my sex from theseShow MoreRelatedA Look at the Final Chapter of Timothy Glander’s Book, Origins of Mass Communications Research During the American Cold War: Educational Effects and C1149 Words   |  5 PagesThe final chapter of Timothy Glander’s book, Origins of Mass Communications Research During the American Cold War: Educational Effects and Contemporary Implications (2000) stands as a disappointing example of academic research becoming hijacked by the author’s personal opinion. Focusing on the hidden nature of propaganda in American life, his concluding chapter presents a very drastic view of the individuals who crafted the academic subject now known as mass communications. I see the need for investigatingRead MoreRemembering A Forgotten War By Donald R. Essay1357 Words   |  6 PagesName Tutor Course Date Book review Remembering a Forgotten war by Donald R. Hickey 2012, an academic journal, talks about the military history where by people were subjected to a difficult and different lifestyle than the one they were used too at that time. The journal explains in details how James Madison and other citizens in the state experienced harsh situations brought upon them by the Republican repugnance which was fee payment. The residents had to pay some money like the infrastructure feeRead MoreThe Cold War : A New History By John Lewis Gaddis Essay1711 Words   |  7 PagesI chose The Cold War: A New History by John Lewis Gaddis for my book to review. I originally read parts of this book for History of the International System, but we did not read the entire book in class, only certain chapters. It’s been two years since I’ve picked up the book, and after reading about the Cold War in the context of U.S. foreign policy rather than simply an international history class, it seems like an entirely new book. I really like how the book into broken up into a series of themesRead MoreThe Foundation Of The U.s. National Security Policy1077 Words   |  5 Pagesafter the World War II, encouraging a restructure of the military through the National Security Act of 1947. The Department of War and the Department of Navy was unified into the National Military Establishment (NME), then renamed to Department of Defense with the purpose to have Army, Navy and Air Force into a unified structure. President Truman signed the National Security Act Amendment of 1949 in reflection to strategic changes to the Cold War facts. This paper explores the book review, performedRead MoreThe Contemporary Age Of A Novel Written By J. D. Salinger1177 Words   |  5 PagesThe Contemporary Age began in the mid 1940’s and is still continuing today. This age was different from the previous ages, but like all ages before it, it had its successes and problems. The Contemporary age has been characterized by wars or the threat of war. This left the American civilians feeling scared. This fear and the life of the American civilian during the Contemporary Age were captured in a novel written by J. D. Salinger. Jerome Davi d Salinger, prompted mainly by his desire to becomeRead MoreThe Sixth Decade By Jonathan Schell1071 Words   |  5 PagesGS 435 Book Review The Seventh Decade by Jonathan Schell By: Jordan Petruska Professor Tom Deligiannis Friday October 9, 2015 The nuclear bomb is an interesting phenomenon that has captured the fascination of scholars, academics, politicians, and the media to bring curiosity and fear together. The first and only use of nuclear weapons occurred in 1945 during the Second World War, wiping out over 200,000 Japanese civilians in Hiroshima and Nagasaki. Nuclear bombs, were now viewed as the numberRead MoreProspectus Example1677 Words   |  7 Pages 2010 Introduction As a young child, I remember living in New York during the latter part of the Cold War years. In school, we had â€Å"bomb drills† in which time we got under our desks and took cover in case of a bomb or missile hitting the city. The apartment building that I lived in had a â€Å"fallout shelter† downstairs underneath the building to house survivors of nuclear war and spare them the effects of radioactivity. In my pre college studies, I didn’t learn much about the politicsRead MoreCold War in the Eyes of Ray Bradbury1689 Words   |  7 PagesAmerica (Waukegan, Illinois), wrote two very distinctly different novels in the early Cold War era. The first was The Martian Chronicles (1950) know for its â€Å"collection† of short stories that, by name, implies a broad historical rather than a primarily individual account and Fahrenheit 451 (1953), which centers on Guy Montag. The thematic similarities of Mars coupled with the state of the American mindset during the Cold War era entwine the two novels on the surface. Moreover, Bradbury was â€Å"preventing futures†Read MoreThe War Of The World War II1408 Words   |  6 Pagesdifferent levels of the educational system most everyone has talked about the Second World War in great detail. The European and Pacific Theaters were the main focus of many historians and their writing, because war pertained to the audience of the time. WWII revolved around the i dea of freedom and liberating the fascist governments of Europe, the homefront back in the states was the war machine that kept the war churning. Millions of pages have been written about the experiences and battles during WWIIRead MoreReview Of The Better Angels Of Our Nature By Steven Pinker1262 Words   |  6 Pagescritique the different arguments for the decline in warfare since 1990. In the last decade, discussion of â€Å"the decline of war† has dramatically escalated. This essay evaluates and critiques three major arguments for the decline in warfare since 1990, examining the human nature approach of Steven Pinker, the shorter-term factors proposed by John Mueller and the alternative â€Å"New Wars† theory championed by Mary Kaldor. In combination, these approaches provide a general summary of the major strains of â€Å"declinist†

Indicators of the Effectiveness of Marketing Free Essays

string(86) " the effectiveness of marketing activities – a system of performance marketing\." An important task of marketing research is the evaluation of the effectiveness and efficiency of marketing activities. Management companies require marketers increasingly rigorous reporting and substantiation of expenses. Tired of the high and steadily increasing marketing costs, executives are naming the following as marketing : failed new products and failed advertising campaigns, too many phone calls and expensive campaign that are created to stimulate sales but fail to do so. We will write a custom essay sample on Indicators of the Effectiveness of Marketing or any similar topic only for you Order Now Marketing research is partly able to solve the problem of accountability of marketing. Consider the basic approach to evaluating the effectiveness of marketing activities – a system of performance marketing. You read "Indicators of the Effectiveness of Marketing" in category "Papers" Performance indicators of marketing – the criteria by which companies quantify, compare, and interpret the results of its marketing activities. Brand managers are using these indicators, or metrics, program design, and top managers – in the allocation of financial resources. If the marketer can show how the money will give the effect of his proposed measures, which means he can no longer justify the allocation of appropriate resources to senior management. Performance indicators can be internal marketing, i. e. , refer to the company’s internal environment and external, that is, relate to the external environment of the company. In turn, internal and external indicators are divided into: †¢Current – continuously varying parameters, which require continuous monitoring, and are often carried out with the help of a marketing information system. †¢Final – indicators that are used as marketing the company’s goals and evaluated, as a rule, for the quarter, half, or year. Let’s consider the most popular domestic rates. Current domestic rates: †¢defect rate of products degree of knowledge of the company’s goals of personnel †¢timeliness of delivery †¢errors in billing †¢inventory turnover It is advisable to keep in mind key indicators that are not directly related to marketing activities. For example, estimating the percentage of defective products and participating in the task to reduce the reject rate, the marketer, thus reducing production costs, which in turn can reduce the price of the product. A price control is one of the essential tasks of the marketer. Timeliness of delivery can improve customer loyalty and forms in their eyes the image of a reliable and punctual company. The degree of knowledge of the objectives of the company allows staff to make the right decisions in complex ambiguous situations. And, most often benefit from such solutions is primarily a consumer. The final internal indices: †¢net profit (income) †¢return on sales †¢margin per unit of output †¢return on assets These figures can be attributed to the financial. The marketer should be aware of the dynamics of their growth or decline. Financial performance could not be more eloquently and accurately described as the company’s activities in general and the marketing department. Of course, to a direct relationship between the magnitude of these parameters and the degree of effectiveness of the marketing department can not, however, the negative trend indicators will clearly indicate the true chosen strategy of the company and, accordingly, a lack of effectiveness of the marketing department. The most popular external indicators include the following. 1. Current external indicators: †¢degree of customer satisfaction †¢the number of complaints †¢the total number of customers †¢loyalty, retention rates †¢intention to buy †¢awareness of the product The presented figures are difficult to translate into a financial equivalent. How, for example, brings the company’s customer loyalty? Therefore, these parameters are estimated separately, according to a specific, produced for a specific company, the system scales. Also, the absolute values are used, for example, to measure the number of complaints or the total number of customers, and the relative values of, for example, the percentage of people who have the intention to purchase goods in the near future. 2. Final external indicators: †¢market share †¢size of the market comparative sales of new products †¢revenue per customer †¢market growth rate In fact, these figures constitute a group of industry and competitive rates. Industry indicators – a measure to assess the state of the industry – its rate of growth or size of the market. It is not possible to measure these indicators. But on the basis of these figures the company can make adjustmen ts to the marketing communications plan or competitive strategy. Competitive rates, for example market share, company can assess its position in the market relative to competitors. Market share – one of the most important indicators of the effectiveness of marketing activities, and the dynamics of its growth has a direct impact on sales growth. To ensure the maximization of the diversity metric can be done by the special organizational processes and systems. All materials used in the company’s internal and external parameters can be represented as a marketing information system. As a source of data for marketing information system companies can use two systems of market valuation, reflecting the company’s results and help to learn in advance about the possible impending problems. The evaluation system of consumers includes analysis of the following indicators: †¢percentage of new buyers from the average number of customers †¢percentage of dissatisfied customers of the average number of customers †¢percentage of customers who are able to return, the total number of customers †¢percentage of customers who declare their intention to re-purchase the product †¢percentage of customers who declare their intention to recommend a product to others †¢the average perception of roduct quality in comparison with the main competitor †¢percentage of consumers who claim that the product is the most preferable in its category The evaluation of people that have interest. Companies need to continuously monitor the mood of the various groups interested in their work, or to affect it: employees, suppliers, banks, distributors, retailers and shareholders. It should also set standards for each group and take action as soon as one or more of them s how an increased level of dissatisfaction. Example In each division of the company  «Hewlett-Packard » evaluation system of customers is applied, which includes from 18 to 20 indicators. Some criteria (customer satisfaction and timely delivery) the same for all, while others depend on the specifics of each department. Analysis of these estimates allows company management to assess the effectiveness of marketing strategies, sales and profits and to identify areas in which improvements can achieve greater quantitative indicators. 9. 2. Methods for assessing the effectiveness of marketing activities Evaluating the effectiveness of marketing activities is very challenging and not always given the opportunity to express the quantitative effect obtained at the expense of marketing activities. Nevertheless, there are many different approaches for addressing this problem, which allows you to select the following classification of methods for evaluating the effectiveness of marketing. Qualitative methods involve the use of marketing audit, during which the comprehensive analysis of environmental organizations, as well as all the threats and opportunities. In this case there are two areas of marketing control: control of marketing results-oriented and marketing audit, i. e. analysis of the qualitative aspects of the organization. Quantitative methods for evaluating the effectiveness of marketing requires comparing the costs of marketing with the resulting gross profit and the cost of advertising to sales, and they characterize the final financial results for the organization. Analysis of the profitability and cost analysis can also be one of the options for the quantitative method of assessing the effectiveness of marketing. In evaluating marketing activities should be the parameters that characterize the activity of a particular business units – sales volumes, the organization of the market share, margin and net profit. The volume of sales (gross sales) is a complex indicator and reflects not only and not the success of efforts to implement the product, but also chosen the right price, and most importantly, how the goods â€Å"fell† in the target group of consumers. Dynamics of sales – an indicator of an organization’s position in the market, its shares and trends. It should also be noted that independent place in the analysis of cost structures and evaluating the development potential of the organization is the analysis of break-even point. Break-even volume shows how many goods to be sold, that the resulting contribution margin covers all fixed costs. This volume is an indicator of the organization capabilities to maneuver in the market. Sociological methods for evaluating the effectiveness of marketing aimed at using the tools of applied sociology – the development of sociological research program and in accordance with its conduct of the study. In the use of tools of applied sociology also is oriented assessment of the effectiveness of marketing communications (advertising effectiveness, sales Tenths methods for assessing the effectiveness of marketing separating its effectiveness for each activity in compliance with the eligibility criteria of the list of structures and processes of the marketing concept of setting a specific score for each criterion. Nowadays, there is an increasing number of methods to assess the effectiveness of information marketing that are most widely discussed on the Internet. The essence of these methods is that in order to evaluate the effectiveness of marketing programs used by Sales Expert 2, Success, and others, which are software for marketing information systems. In fact, the evaluation of the effectiveness of marketing activities is one of the functions of a marketing information system. All the indicators needed to assess the effectiveness of marketing activities should be incorporated in the marketing information system. Marketer, the user of the system is only necessary to define the algorithm and the method of assessing effectiveness. 9. 3. Performance indicators of marketing – the criteria by which companies quantify, compare, and interpret the results of its marketing activities. Performance indicators can be internal marketing, i. e. , refer to the company’s internal environment and external, that is, relate to the external environment of the company. In turn, internal and external indicators are divided into current – which should be continuous monitored and which are often carried out with the help of a marketing information system, and final – indicators that are used as marketing the company’s goals and evaluated, usually on the basis of quarter, year. The following methods of evaluating the effectiveness of marketing activities: †¢Qualitative methods involve the use of marketing audit, during which the comprehensive analysis of environmental organizations, as well as all the threats and opportunities. †¢Quantitative methods are used for evaluating the effectiveness of marketing requires comparing the costs of marketing with the resulting gross profit, and advertising costs to sales. †¢Sociological methods – for evaluating the effectiveness of marketing aimed at using the tools of applied sociology – a program of sociological research and in accordance with its conduct of the study. Tenths methods for assessing the effectiveness of marketing â€Å"isolate† its effectiveness for each activity in compliance with the eligibility criteria of the list of structures and processes of the marketing concept of setting a specific score for each criterion. The essence of the method of information lies in th e fact that the evaluation of the effectiveness of marketing programs used by Sales Expert 2, Success, and others, which are software for marketing information systems. Four tools for monitoring the implementation of the marketing plan. 1. Analysis of the distribution suggests a partition of the total sales data into categories such as products, end users, marketing intermediaries, sales territory, and the size of the order. The purpose of the analysis – to identify strengths and weaknesses of the area, for example, products with the highest and lowest sales, buyers, who account for a large portion of the proceeds, as well as sales agents and territory, demonstrating the highest and lowest quality of work. . Analysis of market share. Sales volume and market share are the primary functions of a number of determining factors. For consumer goods, these factors include the efficient allocation, the relative price, retain or change the perception of one or more of the essential characteristics of the product to consumers in comparison with competitors’ products and product placement on store shelves. 3. Itemized analysis of earnings and exp enses. Data on sales – it is certainly not the only relevant information regarding the success of marketing activities. Need to monitor values of gross margin and profit margin, and to measure the efficiency and effectiveness of all marketing expenditure items. 4. Analysis of the ratio of marketing costs and sales volumes. Analysis of the annual plan requires ongoing monitoring to achieve the goals of expenditure. The main management measure is the ratio of marketing costs and sales volumes. How to cite Indicators of the Effectiveness of Marketing, Papers

Scatter Diagram Indicate About the Relationship Between the Two Varia

Question - (a) Provide a descriptive analysis of the two varaiables(e.g.,mean,standard deviation, minimum and maximum).(b). Develop a scatter diagram with retention rate as the independentvariable. What does the scatter diagram indicate about the relationship between the two variables?(c). Develop and estimate a regression equation that can be used to predict the graduation rate(%) given the retention rate(%). (d). State the estimated regressio equation and interpret the meaning of the slope coefficient.(e). Is there a statistically significant association between graduation rate (%) and retention rate (%). What is your conclusion?(f). Did the regression equation provide a good fit? Explain.(g). Suppose you were the president of South University. After reviewing the results, would you have any concerns about the performance of tour unicersity compared to other online universities?(h) Suppose you were the president of the University of Phoenix. After reviewing the reults, would you have any converns about the performance of your university compared to other online universities? Answer- Purpose Online schools or colleges are made to offer preparing to the understudies who can't be show physically in the standard setting, for instance, classroom. It has a state of a generous scale canny investment and open get to through or through web and other framework developments. Shortly a day this system of learning or guideline is extending. The wide use of machines and web has made the approach of learning or guideline through online school faster and less requesting. These are advancing a full instructive program as same as an average school, yet starting late there is disaffirm between online school and the customary school. The internet preparing database is an independent affiliation whose mission is to develop a complete summary guarantees online colleges (Drennan, 2002). The inspiration driving Maintenance rate is to screen or see in attracting and holding understudies for the universities. Support rate is found out by net pay of the school less benefits confined by Net Pay or Income. Advancement Rate is the rate of augmentation of the amount of understudies of the universities. Shortly I am going to research between the upkeep rate and advancement rate of the online colleges in USA. Background Recently understudies are picking online school as opposed to conventional school. So there is showing up a most noteworthy test in progressive training part has been late advancement of online universities. So we have to explore the improvement rate and upkeep rate of the online schools in USA. Technique or Method: For this investigation we are making mean, greatest, least and standard deviation of the retention rate and development rate of the online colleges or universities of USA. Furthermore we are additionally utilizing regression mathematical statement through graduation rate and retention rate (McCraw, 2012). After that we are ascertaining the relapse co proficient and measurably find the centrality between graduation rate and retention rate. Results: As indicated by the giving information set or exceed expectations gave, we effectively disks or figure the conclusions or yields. The results or the yields are measured by the assistance of some clear investigation like mean, standard deviation, least or minimum and maximum utilizing some product like Microsoft Office (MS- Excel). The giving information set of the compositions and also its retention rate and graduation rate are in rate is indicated in beneath by the assistance of table. College Retention Rate in percentage (%) Graduation Rate in percentage (%) Western International University 7 25 South University 51 25 University of Phoenix 4 28 American InterContinental University 29 32 Franklin University 33 33 Devry University 47 33 Tiffin University 63 34 Post University 45 36 Peirce College 60 36 Everest University 62 36 Upper Iowa University 67 36 Dickinson State University 65 37 Western Governors University 78 37 Kaplan University 75 38 Salem International University 54 39 Ashford University 45 41 ITT Technical Institute 38 44 Berkeley College 51 45 Grand Canyon University 69 46 Nova Southeastern University 60 47 Westwood College 37 48 Everglades University 63 50 Liberty University 73 51 LeTourneau University 78 52 Rasmussen College 48 53 Keiser University 95 55 Herzing College 68 56 National University 100 57 Florida National College 100 61 From the given data about the retention rate of online colleges or universities in USA we are going to make a disperse chart by accepting the maintenance rate and development rate as free variable. As indicated by the giving information set the maximum value, minimum value, standard deviation and mean are demonstrated in beneath by the assistance of the table. Minimum 4 25 Maximum 100 61 Mean 57.41379 41.75862 Standard Deviation 23.24023 9.865724 The above table is measured or tackling by the assistance of Microsoft Excel or MS- Excel and its valuable equation or formula. Where, mean estimation of the Retention Rate is equivalent to aggregate whole of the Retention Rate in rate (%) isolated by the aggregate no of online colleges like 57.414 and in addition mean estimation of the Graduation Rate is equivalent to aggregate entirety of the Graduation Rate in rate (%) separated by the aggregate no of online colleges like 41.759 Correspondingly, the standard deviation is measured by = (( (x-)^2)/(N-1)) or= (( (x-)^2)/(N-1)) Where, = the standard deviation x = each one estimation of the information set = the mean quality N = the quantity of qualities or size of the information set By the assistance of the above equation or formula we will effectively measured or ascertain the standard deviation of the retention rate is 23.2402 and in addition the standard deviation of graduation rate is 9.8657 Presently are making a disperse graph by taking under thought of development rate and retention rate of the colleges or universities of USA. From the disseminate outline or scatter diagram we can see that development rate and maintenance rate are entomb related. On the off chance that development rate will expand then maintenance rate will likewise build. The rate of both retention and development are upward climbing. The procedure of common minimum square is giving ensure that gauge the relapse line which is additionally the best fitting line, has been drawn from the given information (Kerrigan Snyder, 2013). Here in the above disperse outline the plot does not appear to lie near to the line. So we can say that the relapse line or the best fitting line will fit in extremely well. Presently we are making a rundown yield or outcomes of regression statistics by a presumption. SUMMARY OUTPUT Regression Statistics Multiple R 0.621627987 R Square 0.386421354 Adjusted R Square 0.362822175 Standard Error 17.1688846 Observations 28 Presently we are making an expected regression mathematical expression statement and deciphering the coefficient slant or slope. To do this we have expect the qualities. In the followings we have assess relapse and remaining. Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0% Intercept -0.427733114 15.09197951 -0.02834175 0.97760601 -31.44974098 30.59427475 -31.44974098 30.59427475 25 1.408074644 0.34797141 4.046523943 0.000414052 0.692809173 2.123340114 0.692809173 2.123340114 In the underneath table we are demonstrating the distinctive relapse and remaining of df, SS, MS, F and significance of F. we are additionally giving their aggregate. ANOVA df SS MS F Significance F Regression 1 4826.678724 4826.678724 16.37435602 0.000414052 Residual 26 7664.035561 294.7705985 Total 27 12490.71429 In the followings there is a diagram of coefficients, standard error, t-Stat, P-value, lower and upper rates in percentage. Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0% Intercept -0.427733114 15.09197951 -0.02834175 0.97760601 -31.44974098 30.59427475 -31.44974098 30.59427475 25 1.408074644 0.34797141 4.046523943 0.000414052 0.692809173 2.123340114 0.692809173 2.123340114 In the accompanying we are demonstrating the perceptions, predication 7 and residual in the underneath table from 1-28 separate variables or factors. RESIDUAL OUTPUT Observation Predicted 7 Residuals 1 34.77413297 16.22586703 2 38.9983569 -34.9983569 3 44.63065548 -15.63065548 4 46.03873012 -13.03873012 5 46.03873012 0.961269879 6 47.44680476 15.55319524 7 50.26295405 -5.262954052 8 50.26295405 9.737045948 9 50.26295405 11.73704595 10 50.26295405 16.73704595 11 51.6710287 13.3289713 12 51.6710287 26.3289713 13 53.07910334 21.92089666 14 54.48717798 -0.487177983 15 57.30332727 -12.30332727 16 61.5275512 -23.5275512 17 62.93562584 -11.93562584 18 64.34370049 4.656299513 19 65.75177513 -5.751775131 20 67.15984977 -30.15984977 21 69.97599906 -6.975999061 22 71.3840737 1.615926295 23 72.79214835 5.207851652 24 74.20022299 -26.20022299 25 77.01637228 17.98362772 26 78.42444692 -10.42444692 27 79.83252157 20.16747843 28 85.46482014 14.53517986 Discussion: From the given information we have ascertained the regression mathematical statement. Interpretation or Translation of Coefficient as a change of rate of Y is set up of as a change in the restrictive mean of Y. There is no need of taking certainty interims for coefficients into records. When we assess or deciphered a regression coefficient effectively as a rate of progress of a restrictive mean which is as opposed to a change in given two variables. It is all that much essential to take into under thought the vulnerability in the estimation of the regression coefficient. According to this technique I have ascertained the relapse mathematical statement line. Which are y= 1.860x + 29.51 and y= 1.143x + 24.60. Then again I have taken a 95% certainty interim for the slant or slope. The rate of progress of the restrictive mean of Y concerning x is assessed to be somewhere around 1.860 and 1.143 is normally desirable over saying; the rate of progress of the contingent mean of Y regarding x is close around 2 or more. The understanding of the coefficient of which is not factually huge. This sort of translations is regularly made shockingly (Welfens and Walther-Klaus, 2007). On the off chance that the regression coefficient of t test is not measurably critical, this won't be the suitable to decipher or assess the coefficient. There is no factually huge direct which reliance of the mean of Y on x was recognized. In the interpretation or translation of coefficients in the numerous regressions with the same dialect or variable is fundamentally utilized as a part of single direct regression. As indicated by the giving information set or excel sheet the retention rate estimation of the South University is much higher than appreciation of the graduation rate esteem. The retention rate esteem in rate of the South University is 51% and the graduation rate estimation of the South University is just 25%. Consequently, the retention rate estimation of the South University is 26% more than the graduation rate esteem. This is demonstrated that the development of the college, which is additionally connected to the development of the university and also when the retention rate quality is expansion than the relapse rate estimation of the South University is likewise increment. We unmistakably said that the retention rate estimation of the South University is additionally specifically relative to the regression rate esteem. Henceforth the relapse comparison of the South University is great fit and also the development rate and the development of the South University is increment. Alo ng these lines, the quantities of the understudies are likewise increments and additionally the college is likewise offered some new stream or learning project for some new understudies (Levy, 2009). Subsequently it is obviously said that the retention rate esteem when increment than the plan of action is in benefit. As per the giving information set or excel sheet the maintenance rate estimation of the University of Phoenix is much lower than admiration of the graduation rate esteem. The retention rate esteem in rate of the University of Phoenix is just 04% and in addition the graduation rate estimation of the University of Phoenix is 28%. Accordingly, the graduation rate estimation of the University of Phoenix is 24% more than the retention rate esteem. The retention rate worth is demonstrated that the development of the college, which is likewise connected to the development of the university and also when the retention rate quality is expansion than the regression rate estimation of the University of Phoenix is additionally increment however in University of Phoenix the graduation rate quality is expansions and more than the retention rate esteem. Consequently the regression comparison of the University of Phoenix is bad fit and additionally the development rate and the development of the Uni versity of Phoenix is abatement. Hence, the quantities of the understudies are likewise diminishes and also the college is carried out not offered some new stream or learning system for some new understudies. Accordingly it is unmistakably said that the graduation rate esteem when increment than the plan of action is in misfortune. Recommendation or Suggestion: According to the above point by point investigation we will smoothly measure some unmistakable examination like mean, standard deviation, least and in addition most extreme qualities furthermore relapse estimations of some online universities, which are moreover discussed in above. The maintenance rate regard and the graduation rate estimation of the online schools are also given in rate (%). By the aid of the maintenance rate worth and graduation rate regard we will in like manner find or measures the backslide estimations of the online universities (Ryan and Others, 2010). The relapse estimations of the online schools are in like manner discusses in above. The relapse estimations of the online universities are moreover showed the improvement of the online schools like expansions of the understudies, growing the learning task and a couple of others, which is also identified with the net advantage of the universities or arrangement of activity. References Anderson, K., Cockburn, J. and Martin, W. (2009). Would freeing up world trade reduce poverty and inequality?. Adelaide: Centre for International Economic Studies. Canadian economy online. (2005). Choice Reviews Online, 42(12), pp.42Sup-0465-42Sup-0465. Canadian economy online. (2006). Choice Reviews Online, 43(12), pp.43Sup-0519-43Sup-0519. Drennan, M. (2002). The information economy and American cities. 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